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Australian brand Abrand Jeans tapped Swedish model Elsa Hosk as the face of its fall capsule collection. The former Victoria’s Secret angel, also known for her work with Dior and Dolce & Gabbana, elevated the campaign with her “chic and timeless style,” the brand stated.
“Elsa Hosk is a great brand alignment for Abrand; she has that very chic, timeless style which made her a perfect muse,” said Caitlin Johns, Abrand’s global marketing manager. “The product looks incredible and her style fits Abrand so that was a no brainer for us. We think that her minimal capsule wardrobe style ties in nicely with our denim style.”
Abrand, which is part of the Threebyone family of brands, is known for channeling ’90s energy, and its latest collection of denim fits and premium apparel emulate the brand’s ethos, taking inspiration from the likes of celebrities like Winona Ryder and Kate Moss.
“One of the taglines we have is ’90s denim made modern; the 2000s went really hard with the low rise but we are doing that in a more wearable, modern fashion,” Johns said. “The ’90s are just quintessential…
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$111.00
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The Abrand 99 Straight Jeans are the epitome of relaxed elegance, perfectly balancing laid-back vibes with a chic edge. Crafted from a lush blend of cotton, polyester, and elastane, they offer that coveted mix of softness and stretch—ideal for all-day wear. The rich, deep-indigo hue of the denim feels timeless, working seamlessly from day to night. As the fabric moves, it maintains a structured yet fluid line, tapering from knee to ankle for a sleek, streamlined silhouette.
These jeans are about adaptability, gliding effortlessly between brunch dates and late-night outings. The straight-leg cut allows for easy pairing with everything from chunky sneakers to sleek ankle boots. Five-pocket styling and a classic zip fly keep it true to traditional denim roots, offering a secure and comfortable fit. With sizes ranging from 26 to 30, the Abrand 99 Straight Jeans accommodate a range of figures, celebrating the body in motion and at rest.
Abrand delivers that understated cool reminiscent of denim icons with a modern twist. The brand’s approach speaks to those who appreciate a blend of classic and contemporary—making these jeans a staple piece in any cool-girl wardrobe. Pair them…