ALAIA online shopping search

ALAIA - BingNovice

Alaïa Just Launched Their First Denim Collection

Well, it finally happened: Alaïa has finally entered the designer denim market. Developed over the course of the last year, Alaïa’s new jeans come in six silhouettes — round, bootcut, fit and flare, palazzo, skinny, and straight — and are made in Japan. “The denim is crafted through a precise and authentic approach to fabrication,” said the brand in a release. “Indigo is rope-dyed to achieve depth and permanence, while each treatment — hand-washing, over-dyeing, shaving, laser work — reveals a balance between technical mastery and sculptural intent.”

The jeans are priced between $1,100 and $1,500 and are available starting April 7 at Alaïa boutiques, on Alaïa’s website, and at their select retail partners worldwide.

They’re pretty great, too. Simple and precise. Exactly what one would expect from Alaïa.

The most interesting cut is undoubtedly the “Round,” which sits high on the hips, then bow out in dramatic fashion before tapering back town toward the ankles. They seem made specifically for supermodels 5’10” and up but you could probably get away with cropping them a little bit to suit shorter legs without compromising the overall shape.

The launch is accompanied by a campaign photographed by Sam Rock and starring…

Alaïa’s New Jeans Are Redefining What Denim Can Look Like

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."

When it comes to elegant, unexpected style statements, Alaïa has always had your back. Now the legendary French fashion house also has your backside.

Enter Alaïa denim, a range of six cuts including bootcut, fit-and-flare, wide leg, skinny, straight leg, and barrel (above), which the brand calls “round.” All the pants are made in Japan with rope-dyed indigo and treated with texturizing techniques like hand-washing and sanding, shaving, and laser cutting. Colorways run the spectrum from a super-faded vintage wash to a “deep sea blue” that borders on navy.

To launch the line, the Paris-based label enlisted 24-year-old Dutch model Mona Tougaard and photographer Sam Rock, creating a campaign that showcases both the precise cuts of the pants and the natural, hand-crafted variations that can (and should!) happen to top-quality denim, even when it’s still “brand new.”

Mona Tougaard in Alaïa denim.Courtesy of Alaia

Alaïa isn’t the only runway heavyweight coming hard for the denim arena this season. Chanel’s Matthieu Blazy has made the fabric an unexpected staple of his early tenure at the house, feeding it onto the runway and celebrity besties like…

Alaïa RTW Spring 2022

Click to expand the Mega Menu Menu