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In 1949, Pierre Arpels, the son of one of the founders of Van Cleef & Arpels, created the PA 49, a round, ultra-flat classical watch with a Jaeger-LeCoultre movement and innovative central strap attachments. 55 years later, at this year’s SIHH, the brand offered a reinterpreted and modernized model using a 35 mm stainless steel case with a curved bezel, slightly elongated Roman numerals and a date window at 4.30. The watch is still equipped with a Jaeger-LeCoultre automatic Calibre movement that is visible through the sapphire caseback.
However, it is the three new Monsieur Arpels models that have grabbed the limelight and taken the brand into the more rarefied technical universe of watch complications. The new models are the Monsieur Arpels Dual Time, the Monsieur Arpels Alarm and the Monsieur Arpels Chronograph. Each watch has its own personality, its own specific complications illustrating that the brand is capable of creating timepieces with complications that offer something different to today’s consumer. These additions to the Van Cleef & Arpels collections also highlight the fact that the brand, by broadening its offer to the male of the species, is taking the necessary steps to complement and balance its fine…
The history of Van Cleef & Arpels began with a love story when, in 1895, Estelle Arpels, the daughter of a precious stone merchant, married Alfred Van Cleef, the son of a lapidary and diamond broker. In 1906, their passion for jewelry and an entrepreneurial spirit led them into business with Estelle’s brothers, Charles, Julien and Louis, and together they opened a boutique at 22, Place Vendôme, in an area renowned for its elegance and luxury. Van Cleef & Arpels was born. The jeweler’s Parisian address has never changed, becoming its hallmark.
The Maison’s reputation, which spread among the international elite, soon allowed it to open up branches in the most fashionable seaside and resort towns throughout the world. In the 1930s, a second generation came on the scene. From 1926 to 1942, the daughter of Alfred and Estelle, Renée Puissant, great Artistic Director of the Maison, marked the collections with the stamp of her inspired creativity. Julien Arpels’ sons Claude and Jacques, who were joined by their brother Pierre after the war, were also initiated into the profession. Gifted with energy and business sense, Jacques seemed destined to take over the main office in Paris. After a visit with…