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TikTok's New Vanilla Girl Aesthetic Is A Bougie But Cozy Vibe

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators sharing everything from their Amazon finds to vanilla girl wardrobe essentials, but what is the vanilla girl aesthetic? Is it just an affinity for the color white, or is it more than that?

To understand the vanilla girl aesthetic, you have to know about the emergence of the clean girl aesthetic and the glazed doughnut trend that Hailey Bieber ushered into 2022. Both were known for being very minimalistic and simple with barely-there makeup lewks and nails that shined like a glaze taking over the FYP. They both fed into the vanilla girl aesthetic in a way.

Of course, minimalism is nothing new. As an art form, minimalism became popular in the 1960s, with basic geometric shapes front and center in art and decor. Eventually, minimalistic home decor became a go-to with Kim Kardashian’s all-white home being peak minimalism. When you think of her home, you may think of only the essential furniture, like a chair and couch, in white colors with barely any artwork on the…

Here’s The Big Problem With TikTok’s ‘Vanilla Girl’ Beauty Trend

The vanilla girl is supposedly effortless. Her skin is blemish-free and her makeup is blended seamlessly. But it's important to remember that most of the images and videos we see are filtered in some way, through clever lighting, distance or even retouching. Perhaps the vanilla girl doesn't even look like her true self. Dr Ana, cosmetic doctor and skincare expert, recently told R29 that it's helpful to look at images and videos with a critical eye, "mainly to protect your mental health," she stressed, but also to prop up healthy beauty standards.

Amazon Has Everything You Need to Master the Vanilla Girl Aesthetic

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Think of the latest TikTok aesthetic, the Vanilla Girl, as the Clean Girl’s neutral-wearing sister, the Mall Girl’s chic cousin, and the Coastal Grandmother’s closet-raiding granddaughter. While she may wear Uggs and flare leggings, she sticks to a minimalist palette of white, cream, and tan that makes it feel effortlessly chic. Perhaps that’s why #VanillaGirl has already racked up over 394 million views on TikTok.

The spring 2023 fashion trend draws inspiration from Scandi minimalism, monochrome dressing, and layer-loving It Girls like Hailey Bieber and Matilda Djerf. Everyday essentials include oversized sweaters, tan trousers, white sneakers, and vanilla-flavored lip gloss. Drawing on the nostalgia of Pumpkin Spice girls and early 2010s hipsters, no Vanilla Girl’s closet is complete without Uggs and flare yoga pants, either.

While many TikTok fashion trends come and go, expect the cozy fabrics, casual comfort, and creamy color palette of the Vanilla Girl aesthetic to stick around. And with the help of these Amazon finds, looking—and smelling—like a Vanilla Girl is as easy as clicking Add to Cart.

Check out Firstfinds to shop more of the Internet’s favorite products, including viral hits, home hacks, fashion…