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The Ember & Ice bar and lounge at the new Omni Viking Lakes Hotel in Eagan, Minnesota.Omni Hotels & Resorts
Omni Hotels & Resorts is continuing to grow, despite the travel downturn caused by the Covid-19 pandemic, with plans for more convention and resort destination properties. Andrew Rubinacci, executive vice president and chief commercial officer at Omni Hotels & Resorts, explains the growth trajectory and how the Omni Select Guest program sets itself apart from other loyalty programs.
Andrew Rubinacci, executive vice president and chief commercial officer at Omni Hotels & ResortsOmni Hotels & Resorts
Omni operates a different style of loyalty program relying on nightly credits rather than points. Tell us how it works.
Omni’s Select Guest features three membership levels with instant perks like complimentary wireless Internet and, starting on your second stay, a complimentary daily beverage. Higher elite tiers can take advantage of free clothes pressing and the option for a pillow menu or sleep kit to be delivered to the room among other benefits.
Instead of points, members earn credits for each night stayed, and after 20 credits (or nights), guests earn a free night at any Omni hotel or resort. Select Guest doesn’t…
The bond between Jada Pinkett Smith and Tupac Shakur was undeniable. The two met as teenagers and supported one another as they navigated their careers in Hollywood. Smith and Tupac were so close that they had influence over another’s business decisions. Smith turned down a major movie role out of her loyalty to Tupac, as Tupac had issues with the directors.
Smith and Tupac met while attending high school together in Baltimore and their connection was instant. Their friendship remained strong as both rose to fame in Hollywood. Their loyalty to one another was also consistent, as evident from Smith turning down a role in Dead Presidents out of loyalty to Tupac.
At the time of the filming for Dead Presidents, Tupac and the film’s directors – the Hughes brothers – were engulfed in a major beef. Tupac was set to star in a previous Hughes brothers film but he was fired. One of the brother’s got into a physical altercation with Tupac over the firing. Tupac was later charged with assault and battery over the fight.Source: YouTube
Caesars Rewards, the largest gaming loyalty program in the world, has recently grown by 20 percent and 18 properties thanks to the merging of Caesars Entertainment and Eldorado Resorts in July.
Following the unprecedented merger, the combined network of more than 55 world-class resorts across the U.S., now include destinations in Florida, Colorado, Ohio and St. Louis. Also, customers from each company’s legacy rewards programs were seamlessly integrated into the expanded Caesars Rewards loyalty program on day one.
Members can now also use their loyalty currency anywhere in the enterprise, as well as match their status universally.
“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” said Anthony Carano, president and chief operating officer of Caesars Entertainment. “Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”
Additionally, Caesars Entertainment proudly shares that for the third year running, Caesars Rewards was named No. 1 in the 2020 USA TODAY 10Best Readers’ Choice Awards for “Best Players Club.”
Caesars Rewards membership…