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Ohayoo is the new kid on the block in Chinese games. The company is a division of ByteDance, the owner of TikTok, and it has published more than 150 games since 2019. Ohayoo’s games have been downloaded more than 500 million times, and eight games have hit No. 1 on the Chinese free game download list.
That’s a pretty spectacular result in games, and one that I wasn’t aware of until recently. Ohayoo isn’t known well in the West as the company hasn’t focused much on press to date, said Yufan Wang , head of global marketing and partnerships at Ohayoo, in an interview with GamesBeat. But it’s worth knowing because Ohayoo is helping casual and hypercasual game developers break into the Chinese market, which is the biggest in the world. And it has natural synergy with social media networks like TikTok.
“The mission is to enable creativity and happiness for the smaller game developers via publishing services that…