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Sustainable Athleisure Market

Global Sustainable Athleisure Market – Introduction

• Sustainable athleisure refers to eco-friendly and environment friendly activewear. These clothes are made using recycled material keeping in mind flexibility, durability, and sustainability of clothes and the environment. The clothes are made of organic cotton, recycled synthetic, and green products and are produced without any harmful chemicals. They involve use of biodegradable cassava starch and use of natural dyes that are obtained from organically grown vegetation, etc. High quality material is used while manufacturing sustainable athleisure clothing to deal with sweating, and ensure proper fitting and comfort level which activewear brands provide. Activewear brands are not only trendy but have grown in usage due to new launches and are widely accepted as a part of fashion clothing by consumers. Online sale of sustainable athleisure has gone up significantly because of the endless desire of consumers to buy and spend on latest fashions. Moreover, the market is influenced by the green movement which has been booming simultaneously.

Sustainable athleisure clothing in sportswear, cycling, yoga, and running

• Sustainable athleisure is considered to be a key trend in sports activities such as running, and in fitness, wellness, gyms, and yoga centers. Demand for urban fashion coupled with…

Athleisure Is Still Dominating the Runways—Here Are 8 New Ways to Style It

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As we ease back into our post-holiday reality, we don’t have to let go of our loungewear sets and athleisure just yet. In fact, thanks to a set of designers like Loewe and fashion darlings like Hailey Bieber, we’re not only encouraged to keep wearing our beloved track jackets and leggings but to find chicer and cooler ways to style them, too. 

When it comes to the latter, that’s where we come in. Elevated athleisure outfits begin with a strong foundation: Choose one standout piece like Saint Laurent’s letterman jacket or a Gucci x Adidas cable-knit crewneck as your homebase. Then, surround the look with a solid roster of wardrobe essentials like a plain white tee or a delightful denim pick. This outfit formula has a dedicated runway reinforcement—and as we gear up for Fall 2023 shows, we’d be stunned not to see several athleisure outfits depicted both on the catwalk and on the street. 

Most notably, Loewe has turned its attention to athleisure through trendy track pants, timeless tanks, and stylish …

Athleisure Market

Athleisure is a fashion trend of wearing casual and comfortable clothing that can be worn for exercise as well as normal day wear. Leggings, hoodies, denim jackets, canvas sneakers, and cotton caps are some of the examples of athleisure. Athleisure was introduced into the fashion industry in order to innovate something new in the market. Rising popularity of fitness resulted in many sports brands improvising clothes for athletic performance as well as for a leisure lifestyle. Giant athletic brands started to become more athleisure wear brands. As per Business Insider, in 2015, the retail industry growth remained flat whereas athleisure sales grew by 12%.

Athleisure – Competitive Landscape

The athleisure market is moderately fragmented with a few players garnering major chunk of the market share. These manufacturers have a presence through a network of distributors and suppliers worldwide. Contract manufacturing is the key for many large brands to meet the demand. Some of the major manufacturers of athleisure are highlighted below. 

Adidas AG

Adidas AG is a German multinational corporation specialized in manufacturing shoes, clothing, and accessories. The company has strong presence in over 100 countries worldwide and employs more than 57000 people. The company every year produces over 900…