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Anya Hindmarch launches 'I Am A Plastic Bag' and fills her London stores with 90,000 plastic bottles

When Anya Hindmarch released her ‘I’m Not A Plastic Bag’ collection of £5 canvas totes in 2007, the bags immediately sold out worldwide.

The simple design and powerful message of the bags nailed a zeitgeist, significantly raising the profile of the war against plastic.

Thirteen years on, and Hindmarch is back with a new bag designed to fight the same cause.

The new tote, 'I Am A Plastic Bag', is made from an innovative new fabric, created from recycled plastic bottles and coated with recycled plastic windshields.

A limited number of the bags have been pre-launched today on Net-a-Porter to coincide with London Fashion Week, with the main collection due to drop in April.

Hindmarch has simultaneously also made a statement on the plastic we waste by closing her London stores for three days over London Fashion Week and filling them with used plastic bottles, all collected by the Anya Hindmarch team from their local communities.

It has taken over 90,000 used plastic bottles to fill the stores, which happens also to be the number…

Anya Hindmarch Handbags / Purses

Treat yourself to one of our Anya Hindmarch handbags

The British fashion designer Anya Hindmarch specializes in luxury handbags. These accessories are the perfect blend of functionality and style, as they will add a chic, sophisticated edge to any outfit while keeping all of your belongings safe and sound.

Use Anya Hindmarch handbags anytime

There is a wide variety of different bags in our Anya Hindmarch handbag collection. So finding the perfect bag to suit you will be as easy as can be. There are bags for all purposes and occasions here. Pick up a cute clutch for a wedding, something businesslike for work, or just a comfy bag that you can use day in day out.

These handbags are lifestyle choices

When you choose a bag by Anya Hindmarch, you are supporting a company that cares about the environment. Anya Hindmarch is renowned for her charity work, including:

1. HerI'm Not a Plastic Bag Campaign', encouraging people not to use disposable bags
2. TheBe a Bag' project where bags with celebrities' faces were auctioned for charity

Find your dream bag in Stylight's collection of Anya Hindmarch handbags.