Steven Wilson on “The Future Bites”
Jan 25, 2021
As a tie-in to his new album, The Future Bites, Wilson has launched his very own online shopping mecca—but with a twist.
The Future Bites Corporation™ offers branded luxury items that will be the envy of all your friends. Like, for instance, a bespoke roll of toilet paper (product number TFB 0027). Or perhaps you fancy that designer “Dot Generator”? (Known to plebs as “a hole punch.”) How about a can of air available in an individually numbered limited edition of 100? Too bad, they’re already all sold out.
However, the online store is fully stocked with copies of Wilson’s critically acclaimed sixth solo album. The Future Bites is a record whose themes explore the intersections of consumerism and identity in the social-media age. Songs such as “King Ghost” ask how much our sense of self is tied to The Id that we present online. The album queries why we’re so keen to brand ourselves through our products…